Campaigns and analytics

A campaign sends one email to an audience of subscribed contacts — a newsletter, an announcement or an offer. Hyo Mail walks you through each step, checks everything before anything is sent, and then shows what happened to every message.

Who can do what#

• Creating and editing a campaign needs permission to create and edit in Mail.
• Send now, Schedule, Pause, Resume and Cancel campaign need permission to approve in Mail. Without it, the last step says that sending and scheduling need that permission, so someone can prepare a campaign and someone else can send it.
• Export report CSV needs permission to export from Mail.

By default, Owners and Admins have all of these. See Hyo Mail.

Before your first campaign#

You need a verified sender, your company's physical address in Mail settings, subscribed contacts and a design. See Get started with Hyo Mail.

Create and send a campaign#

Each step is saved with Save & continue, so you can leave a draft and come back.

Pre-send checks#

A campaign can be sent or scheduled only when every check passes:

When you send or schedule, Mail freezes the campaign: the content and sender are fixed, and the list of recipients is taken at the moment sending starts. Later changes to a template or a list do not affect a campaign that is already on its way.

A/B tests#

An A/B test sends two variants to a sample of the audience, waits, and then sends the better variant to everyone else.

1. Create the campaign with the type A/B test.
2. Under What to test, choose Subject line, Sender or Design, and set variant B — Subject for variant B, Sender for variant B or Template for variant B.
3. Set the Test sample (% of audience), the Test duration (hours), and whether the winner is decided by Clicks or Opens.

After the test period, the variant with more unique clicks or opens goes to the rest of the audience. Clicks are the more reliable measure: some mailbox providers open emails automatically for privacy, which inflates opens.

A/B testing is a plan feature. If it is not in your plan, Mail shows Not in your plan.

While a campaign is sending#

The campaign page shows a Sending panel that updates every few seconds with how many messages have been processed. You can:

• Pause — stop sending after the current batch. Resume continues where it stopped.
• Cancel campaign — stop for good. Messages the email service already accepted cannot be recalled.

HyoNova paces all sending to stay within its email provider's limits — currently 14 messages per second across the whole platform. Mail sends in batches at a steady rate, so a large campaign takes time, and a very large campaign can be spread over more than one day. Each recipient's credit is charged when their message is handed to the email service.

Campaign results#

Open a sent campaign to see:

• Counts — submitted, delivered, rejected, bounced and complaints, unique and total opens, unique and total clicks, and unsubscribes.
• Rates — Delivery rate, Open rate, Click rate, Click-to-open rate and Unsubscribe rate.
• Links — each tracked link with its clicks and CTR.
• Deliveries, opens and clicks per hour.
• A/B variants with the Winner, for A/B tests.
• Recipients — every recipient with their status and activity, filterable by status and activity.

Export report CSV downloads the report. Duplicate creates a new draft from the campaign, and Archive hides it from the list while keeping its report.

Analytics#

Mail › Reports shows sending health and performance across your account: delivered, bounced and complaints with the bounce and complaint rates, Domain authentication (DKIM, SPF and DMARC) for each sending domain, Recommendations for anything to fix, and your latest Sent campaigns with their open and click rates.

Limits#

Each recipient uses one Mail credit from your company's wallet, charged once when their message is handed to the email service — retries never charge again, and a message the email service permanently rejects, or a recipient left unsent when you cancel, gets its credit back. A bounce after the email was accepted does not return the credit. If credits run out during a send, the campaign pauses with MAIL_CREDITS_EXHAUSTED; add credits and resume it. There is no monthly allowance and no plan daily cap: your Mail credits are the only sending limit. Test sends are free, up to 100 a day. See Mail and Sign capacity.

To protect deliverability, HyoNova can set a daily safety limit for a company whose bounce or complaint rates are too high, and pause sending if they stay high. Mail then tells you why.

Status#